Proud Employer Badge Usage Guide

The Proud Employer Badge is a mark of recognition awarded to organisations that have demonstrated a genuine commitment to creating an inclusive and supportive environment for LGBTQ plus people. To protect the integrity of the badge and ensure it is used consistently, employers must follow the guidance below.

Where the Badge May Be Displayed

Employers who have earned the badge may display it in the following places:

  • Organisation website

  • Job adverts and recruitment materials

  • Email signatures

  • Social media profiles and posts

  • Internal documents and staff communications

  • Office spaces or digital staff hubs

The badge must only be used by the organisation that has earned it and must not be shared with external partners or used by individuals for personal branding.

How the Badge Must Be Presented

To maintain clarity and accessibility, the badge should be displayed:

  • In its original colours and proportions

  • At a size that keeps the text and design clear

  • On a background that does not distort or reduce visibility

  • Without any edits, filters or alterations

The badge must not be stretched, recoloured, cropped or combined with other logos.

What the Badge Represents

Displaying the badge shows that the organisation has taken meaningful steps to improve inclusion and is committed to providing a safe, respectful and supportive environment for LGBTQ plus staff and applicants. It is a symbol of ongoing engagement, not a one‑off achievement.

Removing or Updating the Badge

If an organisation stops meeting the expectations of the Proud Employer Badge, or if the badge design is updated, Proud Recruitment may request that the badge be removed or replaced. Employers must comply with these requests to maintain the credibility of the programme.

Enquire now about earning your Proud Employer Badge

Your commitment to inclusion starts with a simple conversation.